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National Lipstick Day

Today is National Lipstick Day, making it the perfect occasion to celebrate one of our beloved makeup products. Our first order of business? Busting several outdated myths about wearing lipstick. If you’ve ever shied away from the color red or followed any of these other ancient commandments, read on for five so-called rules you need to break—starting now. As a Beautycounter consultant, I recommend visiting my site to see all the lip colors we offer.


Red lipstick isn’t for everyone.

Anyone can pull off red lipstick—you simply need to find the right shade. That’s why Christy Coleman, our Head of Creative Design and a fashion and celebrity makeup artist, spent years formulating our universally flattering Lip Sheer in Scarlet. “It honestly looks good on everyone,” she says. “Not too orange, not too blue, the true red hue works on both warm and cool skin tones.”


Never play up your eyes and mouth.

Though we generally stick to a well-balanced look, there’s certainly a time and place for wearing a statement eye and bold lip. “One way of making this work is by keeping it in the same color family,” Christy says. “For example, our Lip Sheer in Plum, a true berry color, enhances the warm purple tone of our Color Shade Eye Duo in Amethyst.”


If you have full lips, you
can’t wear a bold lip color.

You can, as long as you stick to a matte color with just a hint of sheen—anything
too shiny or glossy may give you an overly made-up look. Our buildable Lip Sheers
are the perfect solution, since they go on sheer and can be layered gradually for more color. “For summer, try a hue like Coral, a pinkish orange, or Rose, a vibrant pink,” Christy says.


You need lip liner in
order to make your lipstick last.

If you want your lipstick to last longer but dislike the severity of lip liner, try this trick instead: “After applying lipstick, gently blot your lips with a tissue,” Christy says. “Load a brush with our Mattify Skin Finishing Powder, then powder your entire lip area by pressing the brush across your lips. Finish by applying another layer of lipstick.”


Wearing lipstick will dry out your lips.

Though we can’t speak for other lipsticks, our Lip Sheers were specifically formulated with moisturizing ingredients like jojoba esters and castor oil, so they go on easily and even help condition your lips. “You can also prep lips a few minutes before applying lipstick by smoothing in a little of our hydrating Lip Conditioner Calendula Balm,” Christy says.


Thank you to Beautycounter for posting these 5 lip stick rules to break. Now get to shopping for some new lip colors ladies!


Posted in Health & Wellness | July 29 th , 2015 | 0 Comments

What are Phthalates?

What Are Phthalates?

An article by Maia James for The Huffington Post back in 2013 did a great job summarizing the concerns regarding phthalates. Take a look at what products you have in your home that contain phthalates, then visit Kassie’s Beautycounter to find some phthalate free beauty products to help clean up your routine. If you have children, this is an opportunity to end their exposure to these very dangerous endocrine disrupting chemicals, phthalates.


Here is a piece of The Huffington Post article:


For several years now we’ve been hearing about the mysterious, ubiquitous, and hard-to-spell chemical compounds know as phthalates (pronounced f-THAL-lates), which are used to make plastics flexible and as lubricants in cosmetics.


There are many types of phthalates, among them DBP (di-n-butyl phthalate), DEP (diethyl phthalate), DEHP (di-(2-ethylhexyl) phthalate or bis (2-ethylhexyl) phthalate), BzBP (benzylbutyl phthalate), and DMP (dimethyl phthalate). You aren’t likely to see any of them listed on a label, so don’t bother memorizing these names.


Most of us have the general idea that we should avoid phthalates, but we aren’t certain why, and (more importantly) how.


Where Are Phthalates Used?


You’ve probably heard that phthalates are commonly found plastic food and beverage containers, but it turns out their presence extends far beyond that. In fact, about a billion pounds of phthalates are produced every year, and their use is so widespread that they are nearly impossible to avoid entirely. Indeed, 95 percent of us have detectable levels of phthalates in our urine.


You’ll find phthalates in perfume, hair spray, deodorant, almost anything fragranced (from shampoo to air fresheners to laundry detergent), nail polish, insect repellent, carpeting, vinyl flooring, the coating on wires and cables, shower curtains, raincoats, plastic toys, and your car’s steering wheel, dashboard, and gearshift. (When you smell “new car,” you’re smelling phthalates.) Medical devices are full of phthalates — they make IV drip bags and tubes soft, but unfortunately, DEHP is being pumped directly into the bloodstream of ailing patients. Most plastic sex toys are softened with phthalates.


Phthalates are found in our food and water, too. They are in dairy products, possibly from the plastic tubing used to milk cows. They are in meats (some phthalates are attracted to fat, so meats and cheeses have high levels, although it’s not entirely clear how they are getting in to begin with). You’ll find phthalates in tap water that’s been tainted by industrial waste, and in the pesticides sprayed on conventional fruits and vegetables.


What Are the Effects of Phthalates?


As a result of this ubiquity, we are all ingesting, inhaling, and absorbing through our skin a significant phthalate load — which quickly moves to our bloodstream.


So why is this scary?


Well, if you ask the American Chemistry Council, a lobby group for phthalate manufacturers, phthalates are totally safe and “among the most thoroughly studied family of compounds in the world.” But what do some of these studies show?


The effect of phthalates, especially on male reproductive development, has been observed since the 1940s, and phthalates are now widely known to be “endocrine disruptors.” So what does that mean? A Frontline special explained that:


Hormones are chemical messengers that travel throughout the body coordinating complex processes like growth, metabolism, and fertility. They can influence the function of the immune system, and even alter behavior…In response to a signal from the brain, hormones are secreted directly into the blood by the glands that produce and store them. These glands make up what is known as the endocrine system. Chemicals that interfere with the function of hormones are therefore known as endocrine disruptors.

Phthalates are thought to mimic and displace hormones and interrupt their production. This can have a range of unpleasant effects.


Some examples:

• In 2009, a small Taiwanese study on humans showed that phthalates passed from mother to fetus through the placenta affect female babies, sometimes resulting in abnormal sexual development.

• Boys who are exposed to higher levels of certain types of phthalates in the womb may show less masculine behavior (measured by playing with trucks and play fighting) than boys who are exposed to lower levels.

• Pregnant women exposed to phthalates in the workplace were found to be two to three times more likely to deliver boys with the reproductive birth defect known as hypospadias.

• A 2009 study determined that phthalate exposure correlated with premature breast development in young Taiwanese girls.

• A 2007 study found that higher levels of phthalates detected in the urine of adult males was associated with increased waist circumference and insulin resistance.


Finish reading Maia James’ article for The Huffington Post here to learn How to Avoid Phthalates. Be aware of what you use on your body and in your home.



Posted in Food | July 14 th , 2015 | 0 Comments

Eye Duo Collection

Our Eye Duo Collection is the ultimate eye shadow wardrobe—each timeless shade was designed to be the most flattering version of that color family for all skin tones, and take the guesswork out of creating any look. These satiny powders contain Porcelain Flower Extract (a Thai bloom known for its antioxidant benefits) to help moisturize the delicate skin around the eyes for a flattering, luminous effect. The two complementary shades are designed to be worn together or alone. All of the duos were carefully curated to blend and complement each other.



Developed to offer the application, payoff and color performance required by a professional makeup artist – with no unsafe ingredients


Shades are perfectly “tassello-pressed” adjacent to each other inside one pan in a diagonal formation. This allows for ergonomic application of the lighter shade first and the darker shade on top


Shade duo and larger pan size offers long-lasting product. – All Over Eye and Crease Eye Brushes (both included in the Cosmetics Brush Collection) are designed to work perfectly with the size and orientation of the duo


Eye Duo paper compacts are a reflection of our commitment to environmental responsibility. We did not want to work with traditional stock plastic compacts that are made of ABS (acrylonitrile butadiene styrene) or SAN (styrene acrylonitrile resin) because they do not degrade in landfills and are made with hazardous additives that may leach into the water and soil. We are proud of our commitment to avoid harmful ingredients not only in our formulas, but also in our packaging.


Shop now at



Posted in Health & Wellness | May 13 th , 2015 | 0 Comments

Do you know how many toxins are in your beauty products?

Do you know how many toxins are in your beauty products? At Beautycounter, the mission is to get safe products into everyone’s hands. This means beauty products that go through a strict selection process to ensure you have a safe, effective beauty care options.


The proprietary formulas behind Beautycounter skincare and cosmetics are the result of extensive research, sound science, and innovative thinking. Our product development team works to continually create safe, effective, and desirable products for you and your family.


Every ingredient that goes into a Beautycounter product is chosen with intent. After eliminating the 1,500 possible ingredients banned by the European Union and the 11 banned in the U.S., we consider each ingredient individually, asking ourselves: Is it safe? Do we need it? Will it make the product better?


Beautycounter has a stringent and comprehensive Ingredient Screen that ensures ingredients are systemically evaluated using several important environmental health endpoints (i.e. carcinogenicity, reproductive toxicity, mutagenicity, skin and organ irritation).


Beautycounter consults with scientists and industry leaders working to reduce exposure to toxic chemicals, and to develop safer, greener chemicals from the start. Our health and safety team collects data and information from many sources, including:




When Beautycounter formulators would like to use an ingredient that has no publicly available safety data, we consider the following:


  • Has it been used for a long time without any known health impacts?
  • Is this ingredient related to or structured like other chemicals for which there is data?
  • What is the source of the ingredient?
  • What kind of processing is it put through?
  • Is the molecule large, and therefore less likely to be absorbed by the skin?
  • Do we absolutely need this ingredient to have the product function?
  • Is this ingredient taking the place of a functional ingredient that is very undesirable from a safety standpoint?
  • Who else is using this ingredient?


If an ingredient is approved, Beautycounter will flag the lack of data, and search for emerging data on a quarterly basis. If studies later reveal a health concern, the product will be reformulated without that ingredient.




When Beautycounter is satisfied with a product’s formulation, efficacy, and performance in the lab, we send finished samples to a third-party testing facility to search for any background contamination. Products are sent to testing facilities twice a year or whenever there is a change in formulation to ensure our suppliers are maintaining trace or no-detect levels of potential contaminants like including lead, mercury, arsenic and cadmium.




All Beautycounter products are tested for potential irritation using computer modeling, in vitro test methods, dermatologist reviews, and trusty volunteers, including our staff, friends and clients of expert makeup artist Christy Coleman, our Vice President of Creative Design. Beautycounter does not test products on animals.


Please visit to learn more about Beautycounter. Get safe products into your hands today!

Posted in Health & Wellness | April 20 th , 2015 | 0 Comments

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